We're Onda, an independent brand, product and AI studio. We make things people come back to, and we'd love to hear what you're making.
See the workHello
We make the thingspeople come back to
Launching is easy. Being chosen again on an ordinary Tuesday is the hard part, whether you run a bank, a bakery or a museum. It takes strategy, craft, engineering and a lot of listening, and it is the only kind of work we do.
Selected work
Five launches from the last two years. Every one of them is still growing.
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Brand, launch
Northwind Bikes
An e-bike brand launched in eleven cities in a single spring.
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Product, app
Halden Bank
A 120-year-old bank, rebuilt as the app its customers open first.
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Commerce
Copper & Oat
A neighbourhood bakery that now sells more by phone than by window.
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Service, content
Atlas Museum
A quiet collection turned into a weekly night out.
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Campaign
Sola Sound
A headphone launch that sold out its first run in nine days.
Never a one-off
Most of our partners have been with us for more than five years. Every lap around, the work gets sharper.
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Year 9
Vela Air
From the booking flow to the boarding gate.
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Year 4
Kiln Coffee
One roastery grew into a subscription habit.
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Year 6
Larch Outdoor
A storefront rebuilt around the off-season.
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Year 7
Tessera Games
A launch campaign for every season since day one.
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Year 8
Civic Lab
Public services people can finish on a phone.
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Year 5
Marrow Health
One patient app across three hospital systems.
What we do
Five practices and one team in the room, from the first workshop to the last release.
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Brand and identity
Positioning, naming and identity systems with enough range to stay interesting in year five.
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Products and apps
Apps and platforms designed, engineered and measured by the same people who first sketched them.
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Campaigns and content
Ideas sized for culture and planned like a product roadmap, so the second month is better than the first.
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Service design
Every moment between a person and your company, mapped, prototyped and made a little easier.
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Applied AI
Tools your teams use on Monday morning, not a demo for the board.
How we work
Every project runs the same loop of four steps. The fourth is the one most studios skip, and it is where the best work happens.
Listen
Two weeks with your customers, your data and your front line before we draw anything at all.
Make
Small mixed teams ship real, testable things early: in days, not quarters, and in front of real people.
Measure
We agree on what better looks like before we start, then report it honestly, good news or not.
Again
We take what we learned and go round once more. It is not the end of the project. It is the job.
Inside the studio
Ninety people between Lisbon and Brooklyn: strategists, designers, engineers and writers who would rather show you than tell you. We work in small mixed teams, sit with the people we build for, and keep Friday afternoons for our own experiments.
Open roles
- Senior product designerLisbon
- Creative technologistBrooklyn
- Strategy directorRemote, Europe
Ideas and news
Open Studio Night returns to Lisbon on 14 November
Talks, half-built prototypes and a long table in the old print hall. Bring a friend who makes things.
The second visit: why we design for the return, not the launch
Most products are judged on day one and lost on day thirty. Notes on designing for the ordinary Tuesday.
Type, tested: a variable identity that holds up at twelve pixels
How one variable family carried a bank from a forty-metre billboard to its banking app.
What three hundred nurses told us about the night shift
Six weeks of field research for a health partner, and the three things we changed because of it.
Fair questions
What size of company do you work with?
Mostly companies between fifty and five thousand people, plus a few public bodies. Size matters less than whether the people who decide are in the room.
How does a project usually start?
With a two-week listening sprint: interviews, data and a day on your front line. You get a short written point of view and a plan before any big commitment.
Do you work alongside in-house teams?
Almost always. We pair with your designers, engineers and marketers, and we hand over every system we build so you are never stuck with us. Most partners keep us around anyway.
How do you price the work?
Fixed fees for defined phases, then a monthly team for ongoing work. We are open about our rates on the first call.
Where are you based?
Lisbon and Brooklyn, with people working remotely across Europe and the US east coast. We travel for workshops and launches.
Let's talk
Tell us what you are making. A real person reads every message and replies within two working days.
hello@onda.example